Video is just as important in marketing for charities as it for any other business or organisation. With video production for charities, you can tell the all important story of the organisation, or the story of those the charity aims to help. Video can be emotive and demonstrate to viewers issues the charity may be tackling, as well as the joy the charity brings through its work. Furthermore, video can be informative and engaging, especially important when the goal is issue awareness and likewise, fund raising.
We’ve created video content for a variety of different charities over the years here at Clear As Day Productions. Some are single issue focused, such as the ‘Zero Carbon Campaign’ who were campaigning to influence decisions at COP 26. Others we have built ongoing relationships with, supporting various campaigns over a number of years, such as the ‘Autism Education Trust’ and ‘It’s In The Bag – Testicular Cancer South West’.
All sorts – there is no one size fits all solution in video production so we always base our videos around the aims and goals of the client and their specific circumstances. Within our video production company, we have worked on various charity projects including – live action video production, animation and motion graphics, and often an amalgamation of all three.
Our video production agency has been making charity videos for many years. Video marketing is very important for charities, as it can make a significant positive difference in the amount of people the charity can reach, meaning there is a lot of content needing to be made in that space.