Corporate Video

Website videos

Whether it be a home page video, a product demo, an animated infomercial, a how-to video or any other video you need featured on your website, we’ve got you covered.

It’s incredibly important to include videos on your website, in fact, “8 out of 10 people say they go on to make a purchase after watching a video”. With so much information at our fingertips, people don’t want to spend time reading through blocks of text, so it is important to develop a corporate video that will inform, entertain but most importantly engage. Offering an engaging video that gives the viewer a concise overview of the business, product or service, allows your audience to make an efficient yet informed decision as to whether they would like to find out more information or potentially make a purchase.

Social Media Content

There is no better way to engage your target audience than by creating Corporate video content for social media. This can be delivered in various different formats depending on your campaign goals – whether that’s to drive traffic to your website, build your brand, generate sales, grow your audience, promote a product/service or just to simply keep your customer base engaged with your business.

We take the time to get to know you, your business and your audience, finding out how to reach your audience online and the types of content that they are likely to engage with. This allows us to create targeted concepts that will grab the viewer’s attention and hold onto it, in turn generating the highest return on investment for you. Social media videos shouldn’t be looked at as a one-time only investment, regular and consistent posting is the key to the success of any social media campaign.

Animation

As an experienced corporate video production company, we understand that live-action is not always the most effective way of getting your message across to your audience, particularly if you have a complex or sensitive topic to cover. Animation can also bring some more adventurous ideas and concepts within reach, allowing you to escape the realms of reality and create a vision that would be simply unachievable without huge production teams and eye-watering budgets. It is also a great tool for enhancing live-action footage, breathing life into an otherwise dull subject matter, or even just highlighting specifics to make a more visual experience. Our team can produce 2d and 3d animations that will wow your audience, telling your story in an informative yet engaging manner.

Infomercials

Let’s face it, corporate videos don’t always cover the most exciting topics. By using motion graphics and animation, we create engaging infomercials that bring to life sometimes less than exciting information, in a visually exciting manner. We’ve all seen a 20-minute internal company video/health and safety video/stats based video that is hard to get through, but it doesn’t need to be that way. Keeping informative content short, punchy and visual makes it much more digestible and much more likely that the viewer will take on board the information they need to.

Infomercials can also be used to tell your company story, demonstrating statistics and visually representing your company sales process and pitch. This can be a great tool to feature on your website, include in your email marketing or even as part of a social media campaign. Getting your message out to the masses and giving your audience a short but insightful look into your business and the products/services you provide, within a well packaged and visually exciting short-form piece of video content.

Branded Content

Branded content pretty much does what it says on the tin, this format is designed to enforce your brand and build trust with your audience. Not necessarily by talking about your business, products or services but creating content that hones in on your target audiences interests, offering up something engaging to watch whilst subtly advertising your brand along the way. Usually produced for social media and video hosting platforms, branded content is a great way to grow your audience and instil trust with your brand. It’s success very much comes down to research and development as well as an ongoing commitment to production. The most widely used method of utilising branded content to generate maximum returns is the Help, Hub, Hero approach.

Help – Regular output content that is highly searchable and aimed at your core target.

Hub – Regular output, engaging and brand-building content that builds your audience.

Hero – Occasional ‘Go Big’ campaigns that deliver authority, awareness and engagement.

Product and Service Videos

You’re the best at what you do – and you know it. Do your customers? A lovingly crafted product video is the ideal way to demonstrate not only the what, but the how and the why. Product videos increase purchase likelihood by 85% – that’s one statistic not to be sniffed at.

They say a photo tells a thousand words but we say a video can tell a million – A well-crafted video allows your customers to gain a real insight into the product and/or service that you are providing and offers them the knowledge that they need to make an informed decision before making a purchase.

Communications Videos

We hear it all the time: good communication is key. With an effective communications video, you have a powerful, practical vehicle to project your message to your customers, colleagues and clients that can be referred to time and again. Be it internal or external content, this is a cost-effective and carbon-neutral method of communicating your message around the world with the click of a button. If you are part of a multi-national organisation, running a conference or meeting that people are unable to attend, or just need to put out a message to a large number of colleagues or customers. We are here to help you create a valuable piece of content that can be easily shared around the world and used long into the future.

Event Coverage

Be it live event coverage or exciting, informative and fast-paced post-event highlights reels, we create videos that give you an opportunity to connect your company’s insights with the vast audience that don’t make it into the room. These videos provide a fantastic opportunity to keep the conversation going online long after your event has finished. Highlight reels give you the opportunity to market your next event enticing people to attend that perhaps couldn’t make it the first time. Whether you’re holding a conference, a gala dinner, a conference, networking event or trade show. Our professional team can cover the entire event without interfering with proceedings, you’ll forget that we were even there.