Branded content pretty much does what it says on the tin, this format is designed to enforce your brand and build trust with your audience. Not necessarily by talking about your business, products or services but creating content that hones in on your target audiences interests, offering up something engaging to watch whilst subtly advertising your brand along the way. Usually produced for social media and video hosting platforms, branded content is a great way to grow your audience and instil trust with your brand. It’s success very much comes down to research and development as well as an ongoing commitment to production. The most widely used method of utilising branded content to generate maximum returns is the Help, Hub, Hero approach.
Help – Regular output content that is highly searchable and aimed at your core target.
Hub – Regular output, engaging and brand-building content that builds your audience.
Hero – Occasional ‘Go Big’ campaigns that deliver authority, awareness and engagement.