Corporate video is a very broad term that covers a wide variety of video formats. It is essentially non-advertising content that is produced for a business, company or corporation.
Video is an important tool for any business, perhaps the main contributing factor is that video has a phycological advantage over other forms of content, being preferred by audiences, something which offers a major advantage when marketing your business or engaging your target audience. Likewise for larger corporations, it can be used as a cost effective way of communicating internally, addressing large numbers of employees, or even capturing conferences/events that perhaps many would be unable to attend.
We have been offering corporate video production in London and Bristol and across the UK for many years. Corporate videos have been a valuable part of our services for the majority of our time as a video production agency and will continue to be so long into the future.
The most obvious corporate videos are in house training/ conference or communications videos. However, the lines between corporate and commercial video can often be blurry. A corporate video can be any video that isn’t strictly an advertisement – sometimes where a video sits can be debatable. This means that videos describing a companies ‘ethos’ or goals are a popular corporate video choice, even though they may be promotional in some senses. Recruitment videos are another popular form, or videos describing a businesses history or story.