In 2019, we all know how important it is for brands to have a strong social media strategy. We also know that getting eyes on your content can be a struggle in an increasingly fast-moving environment. Users have shorter attention spans – averaging nine seconds – so how do you hold their focus and build better engagement?
Social media videos are a new kind of beast, with elements unlike that of a more traditional marketing video. Length, sound and subtitles all influence whether or not someone stops to watch – or scrolls straight past. You have just a few seconds to make an impression. On top of this, there are different sizes, dimensions and ratios for each platform.
Whatever your aim, whether you hope to educate, raise brand awareness or generate new leads, a good social media video strategy is one of the most effective ways of getting there.
Over 8 billion videos (100 million hours) of videos are watched on Facebook every day. What’s more, with its Stories, 60-second videos and Live features, Instagram is all about video content too. The future of social is visual storytelling.