There’s much more to creating successful product videos than simply showing your audience what it does. A product video has one important task: convincing the viewer that they need your product.
This is as much about knowing your audience as it is about knowing your product or service. Clarity, relevance, and a strong call to action are crucial.
We’ll help you distil the best features and selling points of your offering into a combination of short, snappy product videos that will resonate with prospects and help them to understand how your product meets their needs.
We’re all about enabling business and these videos are all about enabling your sales.
Engage your prospects
The Key to any successful campaign is engagement. Making a product video too much of a sales pitch is a turn-off. Creating an eye-catching and light-hearted piece that informs and entertains will give you the highest chance of audience retention and ultimately a higher ROI.
Inform and demonstrate
Product demo videos are one of the most common forms of video marketing. A well-crafted product video can sit on a landing page, be part of your email marketing and go out on your social media channels as part of a targeted ad campaign. Allowing you to showcase your product and demonstrate its value, clearly and precisely. Each and every time.
Increase brand awareness
Whether your business is selling a product or a service, branded video content should be an integral part of your marketing strategy. This is the content that engages your audience and subtly reminds them who you are and where to find you. Often this content is concept-driven and not necessarily product or service focused, it’s more about creating a piece that your audience will want to watch whilst subtly advertising your brand.
Targeted Marketing
We work with you to find out who your audience are and where they’re likely to be watching. We then deliver a creative concept that will meet your KPIs whilst resonating with your audience and delivering your message. Whether that be through social media, your website, featured posts, television commercials or maybe even a combination of the above, we will develop a product video that works for you and your audience.
Get in touch to see how we can help your business.
At Clear As Day, we take the time to learn about your business, your product, your audience and your goals. Enabling us to create a calculated and effective marketing campaign for you and enabling you to increase sales and generate leads. Why not give us a call and discuss your next project?
Frequently Asked Questions
What is a product video?
A product video is generally a short video focusing solely on a product or service. They are often used to demonstrate functionality, highlight USPs and key features and/or generate hype. Product videos can range from “brand” style films to demonstrations of large industrial equipment. In a nutshell, if the video focuses solely on a product or service, chances are it is a product video.
What are the benefits of a Product Video?
Product videos are the modern-day equivalent of the door-to-door salesmen crossed with a PR hype team. Product videos assist with building your sales funnel by showing your target audience what your product does; how it works and its benefits. Targeted brand-style product videos can generate excitement around a product and instil a call to action to purchase it.
What kind of product videos has your video marketing agency produced?
At Clear as Day Productions we have created a wide range of product videos, ranging from large industrial machines to consumer products and the food/drink sector.
What type of product video services do you offer?
We have extensive experience in producing a variety of different styles of product video. We have created live-action product demonstration videos, bespoke branded animation, brand “mood” films as well as small product promos for the food & drink industry.
More importantly, we work with you to create the marketing strategy for the video, ensuring that we find the most effective way of getting your product in front of your target audience and maximising ROI.