A product video is generally a short video focusing solely on a product or service. They are often used to demonstrate functionality, highlight USPs and key features and/or generate hype. Product videos can range from “brand” style films to demonstrations of large industrial equipment. In a nutshell, if the video focuses solely on a product or service, chances are it is a product video.
Product videos are the modern-day equivalent of the door-to-door salesmen crossed with a PR hype team. Product videos assist with building your sales funnel by showing your target audience what your product does; how it works and its benefits. Targeted brand-style product videos can generate excitement around a product and instil a call to action to purchase it.
At Clear as Day Productions we have created a wide range of product videos, ranging from large industrial machines to consumer products and the food/drink sector.
We have extensive experience in producing a variety of different styles of product video. We have created live-action product demonstration videos, bespoke branded animation, brand “mood” films as well as small product promos for the food & drink industry.
More importantly, we work with you to create the marketing strategy for the video, ensuring that we find the most effective way of getting your product in front of your target audience and maximising ROI.