Clear As Day Productions, has been working with Its in the Bag since 2016 on various campaigns and events. This time It’s in the Bag wanted to create an engaging campaign aimed at young men to raise awareness about testicular cancer and educate them on how to check for signs. With a few creative tweaks and collaboration with illustrator Jon Dixon, Clear As Day Productions developed the “SAS Who Checks Wins” animation.
Campaign Launch and Social Media Engagement:
Twitter: On November 19, 2022, coinciding with International Men’s Day, the “SAS Who Checks Wins” campaign was launched. The campaign garnered 2K impressions, exceeding It’s in the Bag’s normal engagement rate with an engagement rate of 2.8%.
Facebook: Following the campaign’s launch, It’s in the Bag experienced a significant increase in reach on Facebook. Over the main period from November 19, 2022, to the Charity Film Awards, the campaign reached 88.5K individuals, representing an 87% increase compared to previous initiatives.
Instagram: Similarly, the campaign experienced a remarkable surge in reach on Instagram during the same period. It’s in the Bag witnessed a 238% increase, with the campaign’s message reaching 7.6K users.
Great to work with Clear As Day Productions again and this time on our first new campaign for 6 years. The idea of SAS Who Checks Wins was a brainchild in 2016, but we never really had the images and development to make it work. Together with Jon Dixon artist and Clear As Day it is one of our best campaigns. After a meeting in Bristol, it was endorsed by Mark Billingham MBE and was shortlisted for the Charity Film Awards. We will be working with Clear As Day again for our main charity video this year.
Sue Brand
It's in the Bag
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