18 May How To Shoot It Yourself
Following some of our recent posts I have had a lot of questions from clients as to how they can shoot their own videos, so I decided to nock up a few pointers in this article…
Due to the current situation self shooting is becoming more and more prevalent in video content across online, social and even broadcast platforms and this is likely to continue over the coming months and even possibly years.
Below I have written some simple tips on how you can get the most out of your self shot content and also included a free download link to our ‘Shoot it yourself guide’.
1. I don’t have a good camera?
You can use your phone, a webcam, a laptop or a tablet to record your video. As always content is king, it doesn’t matter if you don’t have a 20 grand camera. If the content is good, people will watch.
Find a quiet, well lit spot in the house, place the camera at eye level and ensure the lighting is even across your face. Speak clearly, directly into the camera lens and don’t forget to smile!
Make sure that you’re not too far away, or too close to your microphone. Good clear sound is key, if the sound quality is poor your audience are likely to disappear very quickly!
This can be very daunting at first but take a few practise runs to find your feet and next stop Hollywood! **Be sure to send us every take that you do**
Remember; it should feel natural so your delivery doesn’t have to be perfect, as long as you get across what you’re trying to say.
2. Should I write a script?
If you’re reading from a script it will be obvious and you are likely to sound like a robot. Give yourself prompts to talk about, show some personality and be confident in what you are saying. If its your business, the likelihood is you will know a lot more about it than your audience!
We’re not expecting a one take wonder, break it down into manageable chunks and feel free to pause for thought in between if necessary. (Do not fear we will cut this into a seamless edit)
3. Deliver value, not just information.
Definitely do not sell, not directly at least. You have to create an interesting and engaging video that your audience are likely to share and talk about. If you try to push a sale people will not hang around long!
4. Always end with a question.
It’s important to end your video with a question, people love to throw in their 2 pence. Ask them for their opinion or if they have any tips or additional information on the subject you are talking about. You want to encourage a discussion to boost your engagement and ultimately get your video in front of more people.
5. Send it to us!
Make sure you include every take no matter how bad you think it may be. Use wetransfer.com to send us your files; firstname.lastname@example.org
Let us work our magic; we will edit, add animation, motion graphics, music and sound effects where necessary, to create a professional piece of content that you will be proud to share with your audience.
We understand that this can be a little daunting, filming yourself for perhaps the first time. All that we ask is that you have faith in the process, be creative and have fun with it. Our team are available to help you throughout, if you have any questions at all, or you would like feedback on the content you have filmed, just ask.
We all have the same goal, to make you look good, provide you with a piece of quality content that you are proud to share and most importantly reach and engage with your target audience.
Download our our free PDF on the link below for more ideas and info on ‘Shooting it yourself’.
Please let me know in the comments if you have found any of the above useful, if you have any questions at all, or perhaps if you think I have missed something that could be useful to others.
I’d love to hear your feedback.